A UX research database is a centralized repository of data collected in user studies. It acts as a shared knowledge…
Gareth BothaNovember 6, 2019
Customer journey mapping is the process of defining an end-to-end customer experience, starting from before the customer has ever heard…
Gareth BothaJune 1, 2019
Article written for Evident ID: Forget the Funnel, the 5-Point UX Pyramid Eases Onboarding and Registration Processes. Every onboarding and…
Gareth BothaFebruary 28, 2019
Article written for Evident ID: Dark UX Patterns: What Are They, and Why Do They Negatively Guide User Behavior? October…
Gareth BothaOctober 23, 2018
Article written for Evident ID: UX Best Practices for Capturing Consent Post-GDPR. The EU’s General Data Protection Regulation, or GDPR,…
Gareth BothaSeptember 12, 2018
If a picture is worth a thousand words, then good data visualization dashboard design must be worth a million. Analytical…
Gareth BothaMarch 28, 2018
Color blindness is the inability to perceive colors that others can perceive. People who are affected by color blindness do…
Gareth BothaMay 20, 2017