Branding and visual identity
A brand identity system, communicating values of trust and safety.
Trust Green
#2BB597
Secure Blue
#2D3F50
Quality Black
#23313A
Tech Gray
#788FA2
Impact Yellow
#EF9A29
Safety Blue
#2D93AA
The brand colors were selected through research into the psychology of color associations to identify the colors that most people associate with certain key principles. Most people associate trust with green and blue, security with blue and black, technology with black, blue and silver, and reliability with blue, black and green.
Roboto
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Roboto Condensed
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The Roboto and Roboto Condensed suites of sans-serif typefaces were picked for their excellent readability, wide range of weights, open source availability, and usability.
Illustrations are simple, clean, flat, and use a minimal colors. They have strong outlines in Quality Black, and typically include one or two shades of Tech Gray, Trust Green, and one accent color.
Icons are displayed either in single color outline-only variations, or a combination format of a solid color outline accompanied by a selective 20% tint of the same color.
